Why You Should Use Influencers To Market Your Brand -mexinter

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Title : Why You Should Use Influencers To Market Your Brand -mexinter
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Why You Should Use Influencers To Market Your Brand -mexinter

Influencer marketing is a form of marketing that has exploded over the last few years.  With the advent of blogging and vlogging and social media platforms like Instagram, Facebook and TikTok then an influencer can really change the buying and thinking habits of people that follow them.

Let's look more closely at why you should use influencers to market your brand. This is an ad.

They create great content 



Influencers create great content and that content can be about your brand. If you pick the best influencers suitable for your company content can be well-written and informative. Often content is topical and on-trend too. 

They speak to an audience 

Influencers speak to their audience. They spend time and effort building up this audience and their audience follows them as they like what they say and identify with them. Whether they are jewellery influencers, fashion influencers, beauty, travel or anything else they will have an audience unique to them. 

They allow you to access their audience 



Following on from the last comment, they can allow your brand to access their audience. With niche audiences from a few hundred dedicated followers to medium audiences of tens of thousands and large audiences of a few hundred thousand or more then you can see that if they recommend your product then you are also accessing their audience.

They raise awareness of brands

A well-matched influencer who aligns with your brand can really raise awareness. It's important that they are chosen well so they have genuine enthusiasm and passion for the product, and then you have the perfect influencer relationship. 

They can drive sales


Influencers can drive sales.  If you read a great article about a holiday destination from a travel or lifestyle influencer, see your favourite fashion influencer wearing a pretty dress or a food influencer baking a mouthwatering cake then your next step may be to research the destination for your next trip, find out where the dress is from or get the ingredients to make the cake. It's as simple as that.

They are trusted



Influencer marketing is like no other form of marketing in that people trust influencers. Yes, we are not all perfect but the trust is there and many pride themselves on the clear ethical marking of brand collaborations and adverts. The majority of influencers will only work with brands they trust and respect. 

They distribute information

Influencers are great at distributing up-to-date information and showcasing new products to the market. They can help get an item or news story trending and from that, they can help your company raise their social media profile. By retweeting and sharing your post, they can get some real traction on the information you distribute.

They are cost-effective



Finally using influencers is cost-effective. If you think of how much a small advert in a local magazine or newspaper costs compared to the amount it costs to use a micro-influencer to promote your brand, producing blog content, social media content and even video, then you can see you can get real value for money. Some influencers will work for products too although professional influencers will be expecting payment. 

So here is my round-up of why you should use influencers to market your brand. There are a myriad of reasons as you can see and smart brands use smart influencers. 

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